Dear Joshua,

I have been a real estate agent since 2007. I have had minor success off and on. Historically, other endeavors I have pursued have taken off quickly and I have had great success. Real estate, on the other hand, has always seemed a bit of a struggle for me. I have gone to numerous coaching events, worked with a personal coach for a couple of years and bought into several lead generating techniques and programs. And still, I just don’t feel as though it has “clicked” like other things I have done.

I admit ~ I have not been consistent in keeping up with any one technique of lead generating ~ they all feel very awkward to me. Often times, I think I have momentum built up ~ or a lead is going to follow through and it all crashes down. I have had several transactions that transpired smoothly ~ and many more that seem like herding cats!!

What am I doing, or not doing, to attract the perfect clients? I believe I can run this business from a loving perspective and be successful ~ that is how I have ran all my other businesses in the past. However, I have yet to master this in real estate. Basically, I feel like I’ve been hitting my head against a wall trying to find the “perfect” avenue/way/ technique/process to build my business. Is this the right career for me at this point in my life? I want to generate money for our enjoyment and retirement. I want a career that gives me fulfillment. I truly ENJOY making money. Why does it seem like I am forever pushing the boulder uphill?

Thank you for your insight. With love and gratitude,
Wendy

Dear Wendy,

How do you know that real estate is your passion? If it was your passion, you’d do it for free. You would love the business. You would love showing houses. You would love negotiating deals. You would love helping people with this major decision. You would like holding open houses. You would enjoy building teams and websites. You would enjoy the marketing and the training and all of that. Nothing would seem too difficult. Things would go smoothly. Clients would send their friends and family to you. You would be chasing the boulder downhill.

So if this is not the way you see your career then maybe this is not your passion. You might just be looking at it as a vehicle to bring in money. However, unless your profession is your passion, you will always be doing things you do not like to do and you will never engage the leverage of universal forces.

You may have all the attributes necessary for a career in real estate. Others may have told you that you’d make a great agent. There may be one or two things you even like about the profession. Yet, there should not be so much that you do not like. You must readdress your reasons for entering the profession in the first place. If it is money you seek, you will have continued difficulty.

Think about the things that took off in the past. Think about why you were successful. Was it more interesting? Did you enjoy it more? Were you excited by more than just the money? The fact is that you engage the leverage of universal forces by doing things that excite you, make you feel good, and that you are interested in.

So are we suggesting that you leave this profession in search of something you love? Yes and no. There are things about the real estate business that you do like and there are things you do not like. If you were to pursue investigation into the aspects of the business that interest you, you will uncover something special in the process. The real estate profession is filled with a vast array of specialties and unique aspects. You don’t have to enjoy it all. All you have to do is pick out the pieces you do like and dive deeply into those things. Specialization may be what you’re looking for.

The way to utilize leverage and build momentum is by doing the things you love to do. Forget about the money because that will flow as you find your niche and become fascinated by something you’re doing. Money is usually the side effect of doing something you love. Don’t look for money in what you do because that is a poor motivator. Look for interest, the feeling of it, the passion of it, and the reward of the work itself. If it cannot be found in the real estate business, then look elsewhere. However, you’ve been led to where you now are and you have everything you need to find what you love. When you do, things will change. Keep looking and one thing will lead to another. Insist that you do what you love and it will come soon enough.

You are doing very well indeed.

Joshua